As VP, Director of Red Light Project, Ali Henriques brings 10 years of pure marketing and market research experience to the team. Over the years, Ali has conducted thousands of interviews, analyzed thousands of data points and made countless research-informed recommendations for clients across travel and tourism, finance/ banking, education and food services industries. Her passion lies in understanding the heartbeat of the customer, the emotional and rational levers that we as marketers need to pull to activate the desired response.
Ali’s research experience straddles all realms from secondary/ desk and listening platforms to online, real-time quantitative platforms, as well as observation, interview and moderated techniques. In the story-telling business, Ali excels at weaving observations, insights and data to develop actionable recommendations that can help drive profit and proactively develop new products, all through an enhanced view of our customer.
A native of Utah, Ali has a BS in Communication from Cornell University, where she minored in Applied Economics and Management and Spanish.