As Vice President, Director of the Red Light Project, Jeff Dodge brings over 20 years of diversified quantitative and qualitative market research expertise accrued from corporate, advertising agency and research supplier environments.
Throughout his multi-faceted research career, Jeff has acquired particular research methodology expertise in brand image and positioning, pricing, market segmentation, new product development, advertising testing and tracking and new concept testing. Prior to working for over 10 years in the media, telecommunications and technology vertical industries, Jeff had conducted extensive market research in the financial services, gaming, and consumer packaged goods sectors.
In the story-telling business, Jeff excels at weaving observations, insights and data to develop actionable recommendations that can help drive profit and proactively develop new products, all through an enhanced view of our customer.
A native of New England, Jeff received a Bachelor of Arts degree in Political Science at the University of Massachusetts and spent a year in Glasgow, Scotland on an international student exchange program.
After graduating from college, Jeff spent two years as a Peace Corp Volunteer in Morocco where he developed a deep appreciation for widely different cultures and developed a proficiency in both the French and Arabic languages.
Prior to entering the market research field, Jeff was a legislative aide and speechwriter for a State Senator in Massachusetts.